What is Ad Agent?
Ad Agent is Creatify's AI assistant for making video ads by chat, and it's now the main way to create ads in Creatify. It replaces Creative Agent. Tell it what you want, like "make a 30-second UGC-style ad for my skincare serum," and it writes the concept and script, generates the video, and keeps editing it based on your feedback.
What you can do with Ad Agent:
Start from your product. Paste a product URL, upload photos or videos with + → Attach files, or ask it to use one of your saved products. You can also type @ to mention products and assets.
Review the idea before it renders. Ask it to "draft the concept/script first, don't generate yet."
Edit by chatting. Ask for changes in plain words, or leave comments at specific timestamps on a video and send them all as one edit request.
Find your videos. Each one shows up in the chat and in Projects as "<chat title> · Take N". You'll also get an email when your takes are ready.
Use it on iPhone. Ad Agent has a native iOS app where you can chat, attach files, and view your creatives.
Coming from Creative Agent? It works the same basic way: describe it, generate it, refine it. The Plan/Auto and Pro/Lite switches are gone. Instead, you just tell Ad Agent what you need. Ad Agent usually costs fewer credits, but the cost depends on what you ask it to make.